HSS + TiN = hardness 63 HRC, to machine steels up to 800 N/mm², copper, brass, bronze, aluminium up to 6% Si. The TiN coating hardness 2300 HV increases the tool life by increasing wear resistance.
The magafor centre drill form W is stronger than common centre drill :

The bulge reinforces the point

it increases the chips removal

it makes the lubrication of the drill easier.